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Online Marketing Mistakes

The Internet offers fantastic towing advertising opportunities.  But there are mistakes to be avoided when Internet marketing for towing companies.

Websites that are built without search engine optimization (SEO) aren’t helpful for your towing business.  The way to achieve SEO is with the proper use of keywords.  A keyword is a word or phrase that a consumer might type in to do a local online search for your type of business.

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Newly Reengineered Wheel Chock by Steadymate

Here’s the press release:

SteadymateTM by Kinedyne®, industry leaders in Tie-Downs and Hardware for recreational vehicle securement, is proud to introduce their newly reengineered Wheel Chock which is designed for ease of use in transporting, maintaining and storing all types of motorcycles – from street to dirt, scooters to choppers and everything in between.

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TomTom Makes Driving Safer for Fleets with Active Driver Feedback

Here’s the press release:

TomTom Business Solutions, the division dedicated to commercial fleets, has announced the availability of Active Driver Feedback and WEBFLEET OptiDrive™; two new features focused at further increasing TomTom’s safety and efficiency benefits for businesses.
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Why Social Media Marketing is Ideal for Towing Companies

Online marketing for towing companies has limitless possibilities.  Beyond using towing advertising tools such as pay-per-click (PPC), you can get involved in social media marketing (SMM).  What can SMM do for you?  It can do a lot.

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When you’re involved in social media, you’re connecting with consumers online.  In fact, if you’re doing SMM correctly, you’re in conversations with consumers over the Internet.  Rather than merely marketing your business in the typical towing advertising style, you’re relating to people on a personal level while offering discounts and other helpful information.

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The August Digital Edition Is Now Available!

Your August 2011 digital edition of Towing and Recovery Footnotes is now available. Simply click here to instantly begin reading the issue, or click on the features below to read specific articles.

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