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Tag Archives: Search Engine Optimization

What’s SEO and Does My Towing Company Need It?

Search engine optimization (SEO) is like today’s version of the full-page back cover advertisement on the Yellow Pages, only better.  SEO gets you found by consumers looking for a local towing company.

Online marketing for towing companies is essential because approximately 70% of consumers now seek local services by searching on the Internet.  Excellent SEO is what puts your company at the top of the search engine results page (SERP).

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Online Marketing Mistakes

The Internet offers fantastic towing advertising opportunities.  But there are mistakes to be avoided when Internet marketing for towing companies.

Websites that are built without search engine optimization (SEO) aren’t helpful for your towing business.  The way to achieve SEO is with the proper use of keywords.  A keyword is a word or phrase that a consumer might type in to do a local online search for your type of business.

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Why Social Media Marketing is Ideal for Towing Companies

Online marketing for towing companies has limitless possibilities.  Beyond using towing advertising tools such as pay-per-click (PPC), you can get involved in social media marketing (SMM).  What can SMM do for you?  It can do a lot.

When you’re involved in social media, you’re connecting with consumers online.  In fact, if you’re doing SMM correctly, you’re in conversations with consumers over the Internet.  Rather than merely marketing your business in the typical towing advertising style, you’re relating to people on a personal level while offering discounts and other helpful information.

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